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On Saturday, December 17, 1938, Diers Motor Company opened in Fremont, Nebraska when it was purchased by Walter C. Diers and his brother, Eugene D. Diers, and their father E.C. Diers offering the Ford, Lincoln and Mercury Automobile Lines. In 1964, at the age of 26, Charlie Diers earned his dealer license and became the youngest Ford Lincoln Mercury Dealer in the United States.

A "farm kid with a passion for automobiles," he’s grown the business into one of Ford Motor Company’s most award-winning dealerships for outstanding sales and service. Now, 80 Years later in 2018, this Nebraska Family Business continues its tradition with Charlie Diers at the helm and his son Chuck Diers at his side as General Manager. Family owned and operated, Charlie Diers has one location in Fremont, Nebraska and specializes in the Ford and Lincoln brands as well as quality pre-owned sales and outstanding service of all makes and models. The entire team at Diers Ford Lincoln is proud to provide trustworthy and dependable service and looks forward to your visit.

Diers Ford Commitment

Diers Ford Lincoln is an independent and family-owned Ford dealership that proudly maintains an A+ rating from the Nebraska Better Business Bureau. We consider it an honor to serve the fine people of Nebraska and commit to always treat you with respect. Click, call or come on in and drive home happy.


Used Inventory

Diers Ford in Fremont NE

Ford vehicles for sale at Diers Ford

Diers Ford Lincoln has been family-owned and operated in Fremont, Nebraska for 75 years. We have long been famous for giving our customers a straightforward, no non-sense buying experience. No magic tricks, no gimmicks, no bait and switch, no games. (Okay, we actually do play games at our employee events which is one reason you might want to check out the employment section of this website!)

We offer great deals on Ford trucks, cars, and SUVs. We also offer great deals on the Lincoln Motor Company line including the Navigator, MKX, and all new Lincoln MKZ. Diers Ford Lincoln maintains an excellent selection of clean pre-owned motor vehicles including pickup, cars, and SUVs of all makes and models. We proudly offer certified pre-owned Ford and Lincoln Vehicles. Diers is conveniently located in Fremont on Highway 77 just South of Highway 275.

We hope you enjoy your visit to and look forward to seeing you soon!

A Nebraska Ford Dealer You Can Count On

We're the kind of Ford and Lincoln dealer that takes our time and listens to your needs. We understand that buying a car is a process that requires careful consideration. At Diers Ford we take pride in offering an easy and transparent process. We're real people and we'll treat you like a real person too.

Charlie Diers Ford is involved in the Fremont and surrounding areas and supports numerous charities, organizations, and schools. We are very proud of the way we do business and thrive on giving back to our community.


Diers Ford Lincoln will make a fair offer on your trade-in and give you top value towards the purchase of a new or used vehicle.

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